CTR Explan

The CTR or Click-Through-Rate is the percentage of "clicks" against the "view" of a banner where the click is a unique click. A unique click (visitor) is a statistic describing a unit of traffic - visit - to a Web site, counting each visitor only once in the specific time frame of the report.

In our case each visit every 24 hours is unique. This statistic is relevant to site publishers and advertisers as a measure of a site s true audience size, equivalent to the term - Reach - used in other media.

We calculate the average of CTR on all the rotating banners in the system.
The simple formula to calculate the "CTR" is:

Banner Views / (Banner Clicks * 100) = CTR

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